What's Your AI Strategy for 2025?

3 Ways to Use ChatGPT

Author

Maaret Forst
December 02, 2024

There’s always something new to learn, try, or improve.

But here’s the challenge: you can get distracted, and the activities that generate business can fall to the bottom of the list.

Sound familiar? That’s why it’s important to have an AI strategy for 2025.

The two extreme strategies for adopting AI are complete avoidance, which risks inefficiency and falling behind competitors, and full integration, which can lead to overwhelm, unnecessary costs, and client disconnect.

Instead of choosing one extreme, consider a middle-ground strategy: adopt a single, user-friendly AI tool (like ChatGPT) to start. Focus on areas where it can save you the most time—like drafting emails, generating content, or organizing ideas. As you get comfortable, you can explore adding other tools strategically, ensuring they enhance your workflow rather than complicate it.

By starting small and scaling as needed, you’ll avoid the risks of both extremes while still reaping the benefits of AI in your business.

Start Small: Three Simple Ways ChatGPT Helps

You don’t need to overhaul your workflow to benefit from AI. Here’s how ChatGPT can make an immediate impact with minimal effort:

  1. Save Time
    Craft emails, write property descriptions, or create social media posts in minutes.

  2. Stay Focused
    Let ChatGPT do the heavy lifting on tasks like summarizing reports, recapping large documents, or brainstorming, organizing your thoughts into clear, actionable steps.

  3. Simplify Marketing
    ChatGPT can help you create engaging social media captions, email newsletters, or blog content in seconds. You don’t have to reinvent the wheel every time. It helps you show up consistently without spending hours figuring it out.

Why Ignoring AI Could Hold You Back—and How ChatGPT Can Help You Move Forward?

Ignoring AI isn’t a neutral decision. It’s a choice to miss out on tools that can simplify your business, save you time, and help you focus on what matters most.

You don’t need to master every AI tool out there to see results. Even adopting a single tool like ChatGPT can make a big difference without adding complexity or a steep learning curve.

It’s About Progress, Not Perfection

You don’t have to adopt AI perfectly or all at once. But taking small steps now—like exploring ChatGPT—can give you an edge.

It’s not about being the most tech-savvy agent out there. It’s about using smart tools to simplify your business so you can spend more time on what truly matters: serving clients and generating leads.

Start small, stay focused, and keep moving forward.