🟢 How Real Estate Agents Can Harness AI: A No-Nonsense Guide

People ask me all the time: “How do I actually use AI in my real estate business?” It’s a great question because AI is everywhere, but figuring out how to make it work for you is where the real challenge lies. The truth is that AI becomes truly valuable when you combine it with automation. For agents, that means building systems with apps like MindPal and Make.com will make a difference in their production.

Automation: Where the Real Value Happens

AI is magical, but it’s automation that can truly transform real estate agents work. Here are a couple of ways you can put MindPal and Make.com to work in your business:

• Paperwork!: Automate document processing, from contracts to disclosures. For example, get recaps from inspection reports and HOA docs automatically pulled from your email, recapped, and sent to you and your clients.

• Back-and-Forth Workflows: MindPal’s workflows let you streamline complex tasks like coordinating property showings or managing the sales pipeline. It even automates follow-ups with clients, so you never miss a beat.

• Marketing On Steroids: Automate your social media video posts with HeyGen video avatars or create email campaigns like Deal of the Week by Sharran Srivatsaa. Create Local Market updates directly from your local source and recap them with meaningful data and insights. You’ll have consistent and effective marketing that only the top producers are currently able to pay for.

Automation means 10X your business.

The Hard Truth About Implementation

Here’s the thing: adopting these tools isn’t a walk in the park. The learning curve can be steep, and let’s face it—real estate agents are already stretched thin. So, how do you approach implementation?

1. Learn It Yourself:

   • Dedicate time to research and training. All the new tools offer tutorials and support, but it takes effort to get comfortable with them.

   • If you can stick with it, the long-term payoff is massive, but be prepared for some upfront work.

2. Wait for Brokerage Support:

   • Many brokerages are starting to roll out AI tools for their agents. If yours does, take full advantage of the training and tech they provide.

   • This option might take longer; Calm Agent hasn’t found any brokerage offering this level of support. It might take a while for brokerages to be able to provide fully customized and automated agent experiences.

3. Hire an Expert:

   • Don’t have time to learn? Bring in a done-for-you service to set everything up for you. They can customize workflows, optimize systems, and even train your team.

   • While this option has a cost, it fast-tracks your results.

The best approach depends on your current workload and tech comfort level, but don’t let the initial hurdles keep you from starting.

Are Brokerages Ready to Step Up?

Real estate agents are starting to look beyond traditional support. They’re expecting their brokerages to step up and offer more than just a brand name—they want tech-driven solutions. The brokerages that can provide robust AI tools, training, and automation services will lead the industry.

Agents are migrating to companies that are embracing efficiency and innovation​. Legacy firms that fail to adapt risk losing relevance in a competitive market.

For brokers and big brokerage CEOs, the message is clear: investing in technology isn’t optional anymore. If you don’t provide solutions, your agents will go elsewhere.

The Calm Agent Perspective

Here’s the deal: agents need to embrace technology, but they can’t afford to spend endless hours figuring it all out. The ones who succeed will be those who build personalized systems without sacrificing their time. Waiting for a brokerage or a team to solve everything or ignoring automation entirely will only leave you behind.

AI and automation aren’t just trends—they’re the future of real estate. The agents who start building their tech foundation today will be the ones who dominate tomorrow.

Happy Holidays from our families to Yours! Stay Calm ❤️